I started designing mobile apps in 2011, at a time when the field was just emerging. My first experience came from a fun personal project—an app for waving football team flags during the 2010 World Cup, and it led me to become one of the first UX/UI designers in Israel to shape essential mobile services, including banking and healthcare apps for Maccabi, Bank Hapoalim, and Discount. Ever since, I’ve been passionate about designing experiences that are not only functional but also meaningful, intuitive, and enjoyable for real people.

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Below, you’ll find a selection of my mobile and web projects.